Detroit’s Costly Union Deals Cloud EV Dreams

Samantha Miller

DETROIT – The United Auto Workers’ successful contract negotiations with Detroit’s Big Three automakers this month secured major wins for the union but left the companies facing higher costs as they pursue ambitious electric vehicle plans.

UAW Secures Landmark Gains After Tough Talks

The UAW reached tentative labor agreements with General Motors, Ford and Chrysler-parent Stellantis in recent weeks after a contentious bargaining process that included the longest nationwide strike against GM since 1970.

The deals include a total wage increase of 25% over four years, with hourly workers reaching around $80,000 annually before overtime by the end of the contracts in 2028. This represents the largest wage gains since at least the 1960s, according to the union.

Other significant gains include the return of cost-of-living adjustments and enhanced profit sharing plans. “We won things nobody thought was possible,” said UAW President Shawn Fain, calling it a “turning point” for the union.

The UAW leveraged a tight labor market and pent-up frustrations among workers who felt they gave up too much during the Great Recession. Automakers expected they would need to dig deeper this round but were still caught off guard by the union’s aggressive demands.

Higher Costs Loom As Automakers Pivot to EVs

The richer contracts come at a challenging time for Detroit automakers as they attempt a sweeping transition toward electric vehicles. While necessary for meeting regulatory demands, their ambitious EV plans are currently dragging down profits.

Ford said the deal with the UAW would add $850-900 in costs per vehicle. GM and Stellantis also anticipate hundreds of millions in additional annual expenses resulting from the new contracts.

This compounds existing financial pressures around EVs. Batteries and other components remain very expensive, and automakers are investing billions to develop their own supply chains. With EVs still a small share of the market, volumes are low and per-unit costs high.

Both GM and Ford recently scaled back near-term EV production targets, citing weaker than expected demand. They emphasized long-term commitment to EVs but said more work is needed to bring down costs first.

The pullback on EV spending contributed to stock drops for both companies last week, underscoring investor concerns around the profit squeeze.

Balancing Investments in Future With Profits Today

The contract deals illustrate the tricky balancing act for old-line automakers between investing in the future and sustaining profits in the present.

While crediting GM’s EV efforts, investor Samantha McLemore said the company is getting “no credit” for profitable existing operations. She believes GM can manage through higher labor costs but needs to close the cost gap with EV leader Tesla.

According to Ford CEO Jim Farley, that disparity is over $10,000 per vehicle. He said Ford aims to accelerate cost cuts, but it will take time to overcome the challenges of scaling up EV production.

Most analysts believe the transition to EVs is inevitable regardless of near-term demand fluctuations. Government regulations around emissions ultimately leaveautomakers little choice but to go electric.

But with concerns about consumer spending in a potential downturn, analysts expect pricing pressure and margin erosion in coming years across the industry. Added labor costs will put further strain on the Detroit automakers.

UAW President Fain said the union’s next target for organizing is “the Big Three, Big Five or Big Six,” pointing toward EV startups like Rivian and traditional automakers with non-union US plants. Avoiding future strikes could be difficult.

For now, Detroit must focus on offsetting its pricier union deals by finding efficiencies while still investing what it can in the promise of an electrified future.

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Samantha Miller is a business and finance journalist with over 10 years of experience covering the latest news and trends shaping the corporate landscape. She began her career at The Wall Street Journal, where she reported on major companies and industry developments. Now, Samantha serve as a senior business writer for, profiling influential executives and providing in-depth analysis on business and financial topics.
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