The European gambling company Kindred Group has revealed that it is in talks to be bought by the French lottery operator La Francaise des Jeux SA (FDJ) for about $2.5 billion. This is a big deal in the world of online gambling.
This possible purchase could make one of Europe’s biggest online gambling companies, which would be a big change for the business.
Kindred Group is a company with headquarters in Malta and shares traded on the stock exchange in Stockholm. It runs nine brands that offer online gaming services in Europe, North America, and Australia.
The company had already said it would leave the North American market by the middle of 2024 and focus on its main market in Europe.
After independent investor Corvex Management put pressure on Kindred Group, the company was looking at strategic options, such as selling the business. This is when FDJ made its offer to buy the company.
The possible deal, which could be revealed soon, shows how dynamic the online gambling industry is and how key players are changing their business plans.
The move also shows that the online gambling market is becoming more and more consolidated as companies try to get stronger and get a bigger part of the market.
The acquisition is expected to have a big effect on how competitive the European online gaming market is if it goes through.
A lot of people in the industry and other interested parties are paying close attention to the talks between Kindred Group and FDJ. Many are keeping a close eye on what’s going on and what this high-profile deal might mean.
The result of these talks is expected to change the online gambling market and pave the way for a new era of competition and teamwork in the business.
The possibility that FDJ will buy Kindred Group shows how the online gambling business is changing and realigning its strategies.
In the event that the deal goes through, it will significantly change the European online gambling market by creating a big player with significant power and reach.
People in the industry are paying close attention to the talks between the two companies. Once the deal is finalized, it should lead to a new era of growth and competition in the field.
Sources:
- https://www.marketwatch.com/amp/story/online-gambling-company-kindred-group-confirms-takeover-bid-by-frances-fdj-84ba40f9
- https://seekingalpha.com/news/4056669-european-gambling-company-kindred-group-in-talks-to-be-sold-for-25b-reports
- https://www.reuters.com/markets/deals/fdj-talks-acquire-kindred-25-billion-wsj-2024-01-21/